royal.gov.uk uses the Google Analytics tool to track overall browsing patterns on the website. For instance, it helps us identify the most popular pages on the website, find out which links are being clicked on), and to give us broad demographics about from where, in the Commonwealth for example, users are accessing the site. We cannot personally identify any user with these cookies.

The five Google Analytics cookies are called utma, utmb, utmc, utmv and utmz. They track how often the website is visited, when you enter and leave the site, and which site you visited that lead you to royal.gov.uk. utmz also tracks any keywords you entered into a search engine that lead you to royal.gov.uk if appropriate.